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Our Brands

Discover a selection of the exciting 15+ e-commerce centric direct-to-consumer brands in our portfolio.


Careless is the go-to destination for inclusive fashion products, both online and offline. Co-founded by the highly authentic and approachable Sara Emilie Tandberg, the brand aims to offer affordable clothing for individuals of all sizes, ages, genders, and shapes. Careless is dedicated to helping everyone feel confident and comfortable in their own skin.


The brand By Lien, founded by Therese Lien, aims to offer interior and fashion products that serve as reminders to "Remember to breathe." Each product is designed to encourage people to take a break from the hectic pace of everyday life.


CEN is an up-and-coming brand founded by Sandra Pedersen, an interior design and lifestyle influencer. CEN aims to revolutionize the way we perceive cleaning tools. All of the products are designed to be aesthetically pleasing, versatile in their applications, and effective without the use of harsh chemicals. A clean home brings peace of mind.


The Blomelle fashion brand is dedicated to inspiring and empowering women to "blossom". Martine Halvorsen, the founder of Blomelle, envisioned a brand that melds high-quality materials with a timeless style, meant to be worn and cherished for years to come.

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By combining modern Scandinavian design and comfort, Vendela Kirsebiom wants you to feel beautiful whether you are at the beach, on the go, or at the cabin. Wear the garments with pride in who you are.

Made with love. Pure and Simple.

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